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  • Writer's pictureSLAM

Nescafe : When early birds grab a morning coffee

Updated: Sep 19, 2019

Famous coffee brand Dolce Gusto betted on a truly creative and fan-centric communication strategy to accent the quality, the design and the diversity of its products. The same values used by Millennialls generations, considered as the future of coffee-lovers community.

Nescafé Dolce Gusto coffee

How can we bring the Dolce Gusto morning coffee flavour straight to young customers' smartphones ?

SLAM created, in close collaboration with the Dolce Gusto communication team, a visual interactive campaign. The community was invited to share an early morning selfie with their friends. A picture taken while they were drinking their first Dolce Gusto coffee of the day.


The call to action welcome screen was really important to encourage the audience to participate. Using a GIF Image gave the brand a great opportunity to show examples with motion and dynamism, which resulted in an excellent Completion Rate.

"Partage ton selfie du matin" : "Share your morning selfie"

The audience enjoyed sharing its best morning faces, showing great creativity and humor.

Next step was to reach the audience, and one of the best ways to do this was using Facebook Ads.

The audience discovered this casual campaign thanks to a Facebook well targeted sponsored post. The self expression engagement was emphasized by a catchy call to action line.

Nescafé provoked action by incitivizing users with a free coffee sample for each morning selfie shared with SLAM.

This is a great example of how Brands can share their message and identity with originilaty and humor, and let their audience play with it and express their creativity.

What about you ? What will you create ? Get started now !


This engagement was made by SLAM mask template



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